It is no mystery why some companies seem to appear in the media more than others - it is simply a matter of effective and professional Press Relations. They have learned that if they address the media in a skilled and considered way, they can achieve more positive coverage than simply by leaving things to chance.

Using only trained and experienced journalists, with backgrounds in daily newspapers, trade magazines and corporate house journals, The Image Works can help you to build an effective PR campaign to maximise coverage in trade, technical and consumer press, including building a closely-focussed media list and monitoring the national - or even international coverage that results from your campaign.

Press releases, 'advertorial' material, newsletters, press competitions, feature articles can all play a part in keeping your company's name in front of your market - and in a way that is highly cost-effective and requires no advertising investment.