Press releases and professional copywriting
Success in the press with The Image Works
There's no mystery about why some companies appear in the media more than others - it is simply a matter of effective PR. They have learned that if they address the media in a skilled and considered way, they can achieve more positive coverage than simply by leaving things to chance.
Using only trained and experienced writers, with backgrounds in daily newspapers, trade magazines and consumer titles, The Image Works can help you to build an effective PR campaign to maximise coverage in trade, technical and consumer press, including building a closely-focussed media list and monitoring the national - or even international coverage that results from your campaign.
Press releases, editorial and advertorial material, newsletters, press competitions, and feature articles can all play a part in keeping your company's name in front of your market - in a way that is highly cost-effective and requires no advertising investment.
Why use a professional copywriter when I could just do it myself?
This is the question many people ask themselves, but the fact is, there are hundreds of reasons why it makes more sense to outsource your writing projects. Can you guarantee that you will never mix up 'affect' and 'effect'? What about 'complement' and 'compliment'?
You don't get a second chance at a first impression and spelling mistakes and syntax errors can have a drastically negative impact on the perceived professionalism of your organisation. Why not leave tiresome writing jobs to someone who enjoys doing them and has been professionally trained to present information with imagination and flair. Leave your copywriting to the professionals at The Image Works, and you can be free to focus on more important things.
The versatile and imaginative PR and copywriting team at The Image Works can approach any topic with the same professionalism and immediately, concisely summarise the USPs. Get in touch to discuss your requirements, we are equally happy writing corporate copy for brochures, adverts, direct mail and websites. We also incorporate SEO writing into our websites to get the best results from all the major search engines.
We can spark and develop an idea, nurturing a piece of text from concept to completion - or simply proofread and correct a piece of your existing copy before publication.