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Take the lead and place yourself way ahead of the competition
The great lead generation game can be a tricky business...
The Image Works specialises in generating profitable, quality leads for a wide variety of businesses. We have years of experience in establishing systems to help us acquire the contact details of potential customers in various sectors, particularly the home improvement market.
Once the target audience has been identified, a combination of traditional (direct mail, advertising etc) and digital media (internet marketing, emailers etc) can be used to encourage your audience to contact you in some way and provide their details, either by phone, post or website. We also specialise in generating organic leads via SEO, SEM and link-building programmes.
Once the data of a potential customer, or customers, has been captured, we can offer a verification service to provide qualified leads if required, or we can send promotional literature and sales material relating to their specific area of interest.
Marketing agencies now seem to be split into two camps; those that sing about the numerous benefits of new media for generating leads and those that refuse to move away from traditional media. The secret of The Image Works' success is our ability to harness the power of both - and choose the right balance of each, to achieve given objectives - online or offline.
An array of communications and analytics tools has provided the marketing and communication industry with the ability to test and measure how a complete marketing programme is working, what kind of results are being achieved and what ROI the client is getting. This is equally effective for offline or online media. We can use email, direct mail, display advertising, PR, SMS messaging and web-based services for generating leads and constantly test the results from each element to refine the campaign.
This means we can constantly keep the proposition fresh.
The Image Works is a multimedia organisation capable of delivering these facilities from its head office in Lancashire. We have been successfully using cross platform media techniques for several years, achieving exceptional results for our many clients.
'Cross platform' is simply the ability to use and manage a number of communication tools, often simultaneously, in the process of delivering a specific message with the intention of gaining a response.
