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Lets get personal!
The Image Works specialises in direct marketing. By using personalised campaigns, we can reach exactly the right market for your product or service with minimum wastage.
The ability to market directly to specific targets, in either a B2B or B2C environment, is becoming increasingly important as advertisers move away from 'pay and spray' marketing.
The Image Works has data managers who create and cleanse substantial amounts of data ready for personalisation.
A significant investment in cross platform data usage and implementation allows us to create the most sophisticated direct mail solutions and link them to personalised URL landing pages (Purls).
We can also create personalised email campaigns and SMS text messaging all from the same dataset. This ability to utilise multiple communication channels increases response rate and brand recall.
We also develop sophisticated dashboards to monitor campaign response rates across all forms of communication including direct marketing.
