Direct Mail and Print Production
Straight from your business - to your customer's front door: direct mail makes the difference
Direct mail can showcase your business to your customers in the simplest way; delivering your message to the doormats and breakfast tables of thousands of homes, quickly and conveniently.
In this way, printed media offers a benefit over many more 'temporary' digital communications; there is no substitute for a a physical document that can be held and browsed at your leisure - perhaps even being passed on to friends and family. High quality print offers enduring impact and still provides the best ROI in direct marketing terms.
Here at The Image Works we also specialise in business-to-business direct mail and continually introduce innovative, new ways to get your literature noticed by the most influential people. Advances in technology and increased competition in the market have succeeded in driving down postal and production prices, making direct mail one of the most cost-effective ways of contacting your market.
We can offer all your direct mail requirements from one source. The Image Works can design and produce results-oriented mailers, or simply arrange for personalisation and postage of existing literature. The environment is high on our agenda, so we use vegetable oil-based inks, water-based machine sealers and promote the use of recycled paper. We also hold accreditations for FSC and PEFC.
Contact us today for a no-obligation discussion of your direct mail requirements,
and don't forget to ask us about:
We are able to produce innovative direct mail mock-ups to meet your budget and content requirements.
Using state-of-the-art equipment, we will generate digital proofs, PDFs or mock-ups for your approval.
Our offset lithographic sheet-fed presses are ideal for four-colour and spot-colour work.
Folding and gluing
A combination of sophisticated machinery and expertise enables us to take on the most intricate of direct mail formats. Re-moist (associated with response devices), permanent and removable adhesives are available.
We can mechanically attach a credit card, CD, business card, coin, piggyback label (the list goes on...) inside a leaflet. Simply get in touch to discuss your ideas.
Our intelligent OCR inserting facilities allow us to produce 100% mailers (with audit trail) and match two personalized items while inserting up to six items in one pass.
We have the capability to poly-wrap three items up to a finished size of C4.
Our wax-based ink-jet allows us to personalise mailers in three positions - ideal for one-piece mailers which require a response device. We are able to duplex or simplex laser on to a sheet size of 480x365mm.
We have a highly efficient Data Processing Team, with a vast amount of experience in the manipulation and cleansing of data. The cornerstone of any direct mail campaign is high integrity, clean data that will allow greater levels of accuracy and segmentation.
Variable data digital print
The Image Works believes all direct mail will contain variable colour data in the future. More and more companies are building sophisticated databases, allowing them to communicate with customers in increasingly creative ways.
We have the expertise to make your ideas a reality