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When it comes to personalising direct mail - data management is crucial

Expert data management and handling from the Image Works.

Data management can be a complicated business and is certainly best left to the experts. Here at The Image Works we have a dedicated team focussed on the safe and ethical cleansing, processing and handling of data. They will also manage personalisation, data storage and maintenance of data because they are fully versed in the legal and ethical implications of the process.

Databases inevitably begin to decay and degenerate over time - our highly efficient, experienced Data Processing Team prevent this by regularly manipulating and cleansing your valuable mailing list data to ensure that it continues to perform flawlessly.

'Data' data: Did you know?

1. Mailing the deceased is the biggest source of complaints received by the Information Commissioner. This careless (preventable) action can cause immeasurable damage to your brand.
2. Unclean data results in 160million pieces of mail failing to reach their intended destination every year in the UK.
3. 13% of the population move house each year.
4. 30% of businesses will have a change of senior staff every year.

Data cleansing software
At The Image Works we use technically-advanced Kronus Software (Royal Mail approved).

Hydra: Deduplication Software
Combining an easy to use Windows interface and the power of Kronus Dedupe Software, Hydra allows the easy removal of duplicates from up to 99 files with the same or different formats at one time.

With our mailing list data expertise we can remove duplicate records from our customer data to the client's specifications. i.e one per person or one per household
Dedupe can be a very grey area and most people rely on a percentage match. We can take that further with manual intervention. This allows us to judge for ourselves on the closer matches.

Hermes: Mailsort Software
Hermes combines an easy to use Windows interface with the power of Kronus Mailsort to produce the best and fastest mailsort solution available in the UK

More and more clients are investigating Downstream access (an alternative mail provider to Royal Mail)
We are capable of mailing via any of the following suppliers:
TNT
Secured Mail
UK Mail
One Post
Citipost
Using an alternative supplier can often lead to further discounts on the cost of your mailing.
We can provide advice on which supplier is best suited for your particular mailing.

Data Health Check
We have the capability of running your data against the following screening services and we will provide you with a valuable data 'Health Check' report on the quality of your data.

MPS (Mailing Preference Service)
MortaScreen
Bereavement Register
GAS (from REaD group)
Royal Mail NCOA (records can be suppressed or a forwarding address supplied)
USS (from Royal Mail)
Expression (Previously NSF)
Experian Suppression File
Axciom Purity Suppression File

Royal Mail can refuse to process mail on some of their services if your mailing list data has not been checked within the last six months.

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